Top 5 Film & Television Apps on Android in Madagascar, Q3 2024

In the third quarter of 2024, the performance of the top five film and television apps on Android in Madagascar showcased interesting trends in downloads and user engagement. According to data from Sensor Tower, these applications had varying degrees of success in attracting and retaining users.

Netflix demonstrated a stable performance in terms of weekly downloads, peaking at around 3.4K in mid-August. The app maintained a healthy level of user engagement, with weekly active users increasing from approximately 58K at the beginning of July to over 65K by the end of September.

CANAL+, Live and catch-up TV experienced fluctuations in weekly downloads, with a notable peak of 3.6K at the end of July. Its active user base also saw a rise, reaching nearly 10K in early August before stabilizing around 8K towards the quarter's end.

TV5MONDEplus, streaming had a modest presence with weekly downloads mostly below 1K, except for a slight increase at the start of July. Active users followed a similar pattern, peaking at over 1K in early August before settling around 600 by the end of September.

Drama Live | Video Player saw a sharp decline in downloads after an initial spike to 1.8K in early July, with numbers generally staying below 200 for the rest of the quarter. Despite this, active users remained relatively consistent, ranging between 3K and 4K throughout the period.

Plex: Stream Movies & TV maintained a steady download rate, with figures hovering around 400 weekly downloads. Active users showed incremental growth, starting from around 200 in July and reaching approximately 380 by the end of September. The app also generated minimal revenue, consistently around $2 weekly.

These insights reveal the varied performance of film and television apps in Madagascar, highlighting the competitive landscape of digital entertainment in the region. For more detailed analytics and insights, visit Sensor Tower.